Five Key Points for Broadening Your Business and Expanding Your Horizons

Guest blog written by Amber Massey, RD, LD. Amber has her own successful website and blog, Chocolate Broccoli  , and can be seen in multiple magazine publications for her culinary creations, including Taste of Home, Healthy Cooking, Simple and Delicious, and Country Women’s Magazine. To learn more about Amber and check out her website, go to

Connect!  Reach out to other business professionals in your area, hold mini-meetings of your own, or even a mastermind group.  Connecting with other individuals will inspire you, help you generate ideas, and ultimately bring more success to your own entrepreneurial desires.  Don’t get caught up in viewing your counterparts as competition.  View them as your referral resources and advice providers.  The more connections you have, the more doors you have to open. 

Find Your Niche.  If you don’t have a niche, it is time you get one.  Otherwise, throttling off the ground to the land of success will be quite difficult.  Rather than taking on 23 levels of expertise, choose one- and become the best you can be.  Not to mention, marketing and branding yourself will be that much easier.  Can you imagine trying to brand yourself uniquely with all these ideas under your belt? 

Represent Your Worth.  You have worked extremely hard to get to where you are, so you should be compensated properly.  During job seeking opportunities, simply ask for what you are worth.  Likely, it is more money.  And again, if you are not sure what the going rate is for a business opportunity in your field, ask another you respect.  Chances are, the individual you respect is getting what he/she is worth because they also respect themselves.

Think Outside the Box.  Often we are schooled to think our practices fall within limitations of specific job identifications.  However, opportunity is everywhere, and you can go anywhere with it! Simple innovation is all that is needed to create your own niche, getting away from becoming confined to what you think you should be doing.  Think about what you want to be doing and work to make it happen.  You’ll be happier. 

Get Social.  It’s time to hop on the social media bandwagon, ASAP.  Today social media is bigger than ever, and Twitter, Facebook, LinkedIn, Pinterest, and the blogging communities aren’t going anywhere soon.  In fact, they are just getting bigger, booming for acceptance across the globe.  These platforms enable you to connect with clients, expand your business, keep in touch with your professional network, gain job opportunities, and the list goes on.  Dietitians, physicians, and health professionals alike should seek presence on the social media networks.  After all, we are the experts.

Like this blog? Join us at SurroundHealth, an online network for health professionals, where you can see other articles, resources and discussions shared by our members.


About dominikablogs

Dominika is a Community Manager of SurroundHealth, an online network where health professionals of different backgrounds come together to learn and share best practices. Dominika has her Master's in Public Health, and is a Certified Health Education Specialist. Prior to SurroundHealth, Dominika worked for Kaiser Permanente, American Cancer Society, both in Patient Services and Community Health, and for HealthEd, developing patient education materials.
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