What are patients seeking online? More than just health information…

Healthcare professionals across the nation are constantly looking for new ways to engage with patients. With pushes from the Affordable Care Act for increased patient engagement and the rapidly growing use of digital outlets by individuals today, it’s no surprise that front-line health professionals are interested in online usage by patients.

According to the Pew Research Center, close to 75% of Americans use social networking sites and among online health information seekers, 16% tried to find someone else who shared a similar health concern as them and 26% watched or read a story about a person’s health or medical story.

At SurroundHealth, we recognize the importance of learning patients’ needs and sharing information and tips on latest trends and best practices. A new article discusses the difference between health information and health engagement, as well as how healthcare providers can help connect patients to both types on online resources.

Using Social Media as a Patient Engagement Tool

A free upcoming SurroundHealth webinar brings this topic to life by focusing on the unmet opportunities that social media has for connecting and engaging with patients. Featuring panelists for the Mayo Clinic Cancer Center and Swedish Medical Center, the webinar will share firsthand success stories with using social media to connect with patients.

Learn more and register for the December 12 event on SurroundHealth!

All attendees will get a certificate of completion, and eligible individuals can receive 1 CEU credit (preapproved for RD* and CHES)

*pending approval

We hope you can attend…and please spread the word to your friends and colleagues! 

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