Establishing a Social Media Strategy Plan for Health Communicators—10 Step Game Plan from the CDC

Despite being released a couple of years ago, the CDC resource “The Communicator’s Social Media Toolkit,” offers a great place for healthcare professionals to get started with having a social media presence. SurroundHealth member and health educator, Robin Vlamis, MPH, CHES, provided a condensed version of the toolkit in our latest article, “Social Media for the Health Communicator – a Toolkit Worth Your Time.” One of the important takeaways from the toolkit was to develop a strategy for your organization’s social media communications.

The CDC toolkit suggests the following 10 steps for developing this game plan:

  1. Identify and describe your target audience
  2. Determine your objective using SMART terms
  3. Define your audience’s communication needs
  4. Describe how social media integrates into your overall goals
  5. Develop key messages
  6. Determine who is responsible for implementation, and how much time they have
  7. Choose which social media tools to use
  8. List specific activities to carry out
  9. Determine who your key partners are and what they will do
  10. Explain how you will measure success

What’s your next step? Learn more in upcoming free webinar!

We know people nowadays are on-line and on social media. To learn how patients and health care professionals can best work together to utilize these tools, join us for a complimentary webinar next week! Details below:

The intersection of e-patients and providers— Where’s the sweet spot?

Wednesday, March 19 from 1 p.m. to 2 p.m. ET


  • Hope Warshaw, MMSC, RD, CDE, BC-ADM, owner, Hope Warshaw Associates, LLC
  • Deborah Greenwood, PhD-C, Med, RN, BC-ADM, CDE, FAADE, diabetes clinical nurse specialist and 2014 president-elect of the American Association of Diabetes Educators
  • Cherise Shockley, founder and CEO, Diabetes Community Advocacy Foundation

Plus: Get a certificate of completion and earn free CEUs (for RD and CHES)

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