When considering programs— from single educational sessions to an extensive intervention—health professionals are faced with assessing the effectiveness of these programs. In a recent SurroundHealth article by contributing member, Feon Cheng, we elaborated on the 6 major steps in evaluating program effectiveness, according to the Centers for Disease Control and Prevention (CDC) Framework for Program Evaluation in Public Health.
Today, we are sharing the first 3 steps—you can learn about all six by reading the full article on SurroundHealth!
Step 1: Engage Stakeholders
- Engaging stakeholders is an important first step to ensure all their concerns and values will be addressed in the program evaluation.
- Stakeholders are individuals or organizations that may benefit from the outcomes of the program evaluation. There are both internal (e.g., Director of Nursing, Board Committee Members, Public Health Manager, and etc.) and external stakeholders (e.g., patients, customers, funders, and etc.).
Step 2: Describe the Program
- Revisiting the mission, vision, goals, or objectives of the program would be crucial in determining the evaluation strategy and approach in the next step.
Step 3: Focus the Evaluation Design
- Determine the purpose of the program evaluation: this is based on the information gathered from step 1 and 2. What are your goals for this evaluation? Are there certain areas you would like to focus on?
- Once the overall purpose of the program evaluation has been identified, there are a variety of measures to select from.
- After the list of questions has been identified from each of the measures, the next step is to determine which approach would best address these questions.
- The next step is to select an analytical approach, which is often dictated by the types of question and approach selected
For more details around each of these steps, plus the last 3, be sure to check out the full article on SurroundHealth today!